Vero Marine Center Representatives Attend Grady-White Boats Sales Training Seminar with a Focus on Customer Relations and Product Training

                  GREENVILLE, NC: Mark Anderson and Artie Olson of Vero Marine Center successfully completed the Grady-White Boats Sales Training Seminar, December 6-8, 2011, in New Bern and Greenville, NC. The goal of these sales training seminars is to assist sales representatives in achieving a higher level of sales knowledge and understanding of Grady-White customers.

                  The seminar opened with in-water boat demonstrations and boat operations training on open water near New Bern, NC.  Instruction included a thorough review of Grady-White's sportfishing and family boats including the company’s newly designed 28-foot Freedom 285 Dual Console.  Also available for hands-on training were 14 additional Grady-White’s ranging in size from 19’ – 36’. These demonstrations were designed to help Grady-White sales representatives familiarize customers with product and performance details.

                  Grady's Vice President Joey Weller welcomed all attendees and gave an overview of customer demographics and marketing goals.  He challenged everyone to take advantage of current market opportunities using Grady-White’s premium quality and world class service to increase their sales. David Neese, vice president of engineering, highlighted 2012 product features.

                  Tours of Grady-White’s Greenville, NC, manufacturing plant were held and attendees attended breakout sessions focusing on all aspects of the building, assembly and shipping processes. Product knowledge tests followed. Brainstorming and networking sessions offered an opportunity to share winning sales techniques.

                    The final day of the seminar included a presentation by Cam Marston on “Generational Selling”.  Cam showed attendees the value in customizing their overall selling approach to their audience.  Participants were awarded a product specialist certification upon completion of the seminar.

Vero Marine Center has been awarded membership in the prestigious Grady-White Boats Admiral’s Circle for the model year 2011, in recognition of high achievement in both sales and customer service.

“As a new sales year begins, we want to recognize the very best performing Grady-White dealerships during the past 2011 model year,” stated Joey Weller, Grady-White’s vice president of sales and mark...eting. “The outstanding sales efforts of Vero Marine Center, and their exemplary level of customer satisfaction helped achieve success for all of us.”

Admiral’s Circle membership is reserved for those top elite dealerships in the Grady-White network that have achieved over $1 million in retail sales for the model year, plus also have earned Grady-White’s Service Excellence award with customer satisfaction index scores exceeding 9.25 on a 10-point scale as rated in actual customer surveys. This is the eighth year that Vero Marine Center has earned this honor.

“Vero Marine Center recognizes the importance of strong customer relationships and real long term value. It is quite an achievement to perform at this high level. The superior product knowledge, customer skills and service excellence of Vero Marine Center, plus Grady-White’s heritage of versatility, ease of use, comfort, safety and convenience, deliver the ultimate boating experience enjoyed uniquely by Grady-White customers” said Weller.

Established in 1959, Grady-White manufactures a variety of versatile, high quality center console, dual console, express and walkaround cuddy cabin sportfishing and coastal family boats from 18 to 36 feet. Grady-White boats are built by craftsmanship and designed through customer input and a longstanding, sincere focus on customer satisfaction.

Grady-White Is “Nine for Nine,” Receiving NMMA CSI Award for Top Customer Satisfaction Ranking Nine Times in a Row
 Grady-White Customer Satisfaction Excellence Award from NMMA

 
CHICAGO, IL: The National Marine Manufacturers Association (NMMA) has again awarded Grady-White Boats the CSI Award, the trade association’s top recognition for customer satisfaction. This is the ninth year of the association’s study of customer satisfaction among boat and boat engine owners. Grady-White has received the award in the category of fiberglass outboard boats all nine years. Grady-White Boats has been recognized with the highest ranking for
excellence in customer satisfaction in its category by every third party study ever
conducted in the marine industry including nine NMMA CSI awards in a row and
eight J.D. Power and Associates awards in a row. The marine industry CSI Award program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. The 2010 award recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction, based on information provided by customers purchasing a new boat or
engine during the period between April 1, 2009 and March 31, 2010. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 40,000 consumers.
Grady-White received an exceptionally high benchmark score.
Award recipients will be acknowledged during the annual Industry Breakfast
at the 2010 International Boatbuilders Exhibition and Conference (IBEX),
Tuesday, September 28, from 7:30 a.m.–9:30 a.m. in room C-201 at the Kentucky
Exposition Center, Louisville KY.
“It’s important to be able to recognize boat manufacturers that have maintained a focus on customer satisfaction as it’s the cornerstone of our industry’s future,” notes Terry Leitz, NMMA director of CSI programs. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”

For more information regarding the CSI program visit www.nmma.org

Grady-White was founded in 1959 and builds 25 boat models from 18 to 36 feet at its plant in Greenville, NC. The company has been under private ownership by National Marine Manufacturers Association Hall of Fame member Eddie Smith since 1968. 
 

 Grady-White Boats Recognizes Success of Vero Marine Center with Prestigious Admiral’s Circle and Service Excellence Awards for Model Year 2010       

GREENVILLE, NC: Vero Marine Center of Vero Beach, FL, has been awarded membership in the Grady-White Boats Admiral’s Circle and a Service Excellence Award for the model year 2010 in recognition of excellence in sales and customer service. Boo MacIntyre and Brian Cunningham received the awards on behalf of the dealership during the Grady-White dealer conference held August 15-17 in New Bern, NC. Grady-White CEO Eddie Smith and President Kris Carroll made the presentation.                        Admiral’s Circle membership is reserved for those top dealerships in the Grady-White network that have achieved at least $1 million in retail sales for the model year, plus also have earned Grady-White’s Service Excellence award with customer satisfaction index scores of at least 9.25 on a 10-point scale as rated in actual customer surveys. These dealerships also must be Marine Industry Certified by the National Marine Manufacturers Association (NMMA), and sponsor a Grady-White owners’ club. This is the seventh year that Vero Marine Center has earned the honor.                        “Vero Marine Center recognizes the importance of strong customer relationships and real long term value,” said Joey Weller, Grady-White’s vice president of sales and marketing. “It is no small accomplishment to have achieved these performance levels in a difficult economy. The superior product knowledge, customer skills and service excellence of Vero Marine plus Grady-White’s heritage of quality, reliability, safety, and performance, deliver the ultimate boating experience enjoyed uniquely by Grady-White customers.”                        Established in 1959, Grady-White manufactures 25 models of high quality center console, dual console, express and walkaround cuddy cabin sportfishing and coastal family boats, from 18 to 36 feet. Grady-White boats are built by craftsmanship through customer input and a longstanding and sincere focus on customer satisfaction.
                                                                 

Grady-White Boats Recognizes Vero Marine Center for Model Year 2009 Sales Achievement and Service Excellence

 Vero Marine Center of Vero Beach, FL has been recognized for excellence in sales volume and customer service by Grady-White Boats for the model year 2009. Grady-White closely measures customer satisfaction index scores as rated in customer surveys. Service Excellence winners must meet at least 9.5 on a 10-point scale and Vero Marine Center achieved a perfect 10 again!  Sales Achievement is noted for Grady-White dealers that have met or exceeded Grady-White’s retail sales goal for the model year.
            “Vero Marine Center knows how to attract and satisfy customers,” said Joey Weller, Grady-White’s vice president of sales and marketing. “The personal commitment and passion that Vero Marine Center has for its customers plus Grady-White’s heritage of quality, reliability, safety, and performance, deliver the ultimate boating experience enjoyed uniquely by Grady-White customers.”
            Established in 1959, Vero Marine Center has been the area’s boating headquarters with a location accessible by land or sea.  They are a full service marina offering sales, service and a Ship’s Store.  Besides offering Grady-White boats, Vero Marine Center also represents Yamaha outboards and Hurricane Deck Boats.
 Also established in 1959, Grady-White manufactures 25 models of high quality center console, dual console, express and walkaround cuddy cabin sportfishing and coastal family boats, from 18 to 36 feet. Grady-White boats are built by craftsmanship through customer input and a sincere focus on customer satisfaction.              

 Grady-White Boats Recognizes Local Dealership for Model Year 2007 Service

                        GREENVILLE, NC:   Vero Marine Center of Vero Beach, FL has been recognized for customer service by Grady-White Boats for the model year 2007. Brian Cunningham, Bruce MacIntyre, and Boo MacIntyre received the manufacturer's Service Excellence award on behalf of the dealership at the 2007 Grady-White dealer conference held September 16-18 in Greenville, NC. Grady-White CEO Eddie Smith and President Kris Carroll made the presentation.
                        Grady-White closely measures customer satisfaction index scores as rated in customer surveys. Service Excellence winners must meet at least 9.5 on a 10-point scale, with at least five surveys returned.
                        "Vero Marine Center knows how to keep customers happy," said Joey Weller, Grady's director of sales and marketing. "This dealer and staff continue to strive to meet and exceed the challenge of greatness presented by our company, and their product knowledge and service excellence contribute to the overall boating experience enjoyed by their customers."
                        Grady-White Boats builds 22 models of fiberglass sportfishing boats ranging from 18 to 36 feet at its manufacturing plant in Greenville, NC.

Satisfaction Excellence Award from NMMA
Grady-White Is “Six for Six” Receiving CSI Award, NMMA’s Top Customer Satisfaction Ranking
CHICAGO, IL: The National Marine Manufacturers Association (NMMA) has again awarded Grady-White Boats the CSI Award, the trade association’s top recognition for customer satisfaction. This award for the 2007 program year is based on results of the association’s sixth study of customer satisfaction among boat and boat engine owners. Grady-White has received the award in its category of fiberglass outboard boats in each study conducted.
The NMMA CSI program provides a tool to measure and improve consumer satisfaction, allowing manufacturers to monitor customers' boating experiences on an ongoing basis. Companies awarded achieved a benchmark score of 90% or better from boat owners who rated “overall satisfaction with boat (or engine).” NMMA employs an independent firm to survey and measure the satisfaction ratings.
Awards will be presented at the Fifth Annual IBEX Industry breakfast to be hosted at the Miami Beach Convention Center. Thom Dammrich, NMMA president, will recognize recipients for their commitment to quality and support of industry efforts to enhance recreational boating.              
For more information regarding the CSI program visit www.nmma.org Grady-White Boats builds 22 models of fiberglass sportfishing boats at its headquarters in Greenville, NC.

Grady-White Boats Recognizes Vero Marine Center as Admiral's Circle Dealer for Model Year 2006 Success.

GREENVILLE, NC: Vero Marine Center of Vero Beach, FL has been awarded membership in the Grady-White Boats Admiral's Circle for the model year 2006. Bruce MacIntyre, Boo MacIntyre, and Brian Cunningham received the award on behalf of the dealership at the 2006 Grady-White dealer conference held October 22-24 in Greenville, NC. Grady-White CEO Eddie Smith and President Kris Carroll made the presentation.

Admiral's Circle membership is reserved for those top dealerships in the Grady-White network that have achieved at least $2 million in retail sales for the model year, plus customer satisfaction index scores of at least 9.5 on a 10-point scale as rated in at least 10 actual customer surveys. This is the sixth year that Vero Marine Center has earned the honor.

"Vero Marine Center is always moving forward," said Joey Weller, Grady's director of sales and marketing. "These dealers and their staff continue to meet and exceed the challenge of greatness presented by our company, and their product knowledge and service excellence contribute to the overall boating experience enjoyed by their customers."

Grady-White Boats builds 20 models of fiberglass sportfishing boats ranging from 18 to 36 feet at its manufacturing plant in Greenville, NC. J.D. Power and Associates ranks Grady-White "Highest in Customer Satisfaction with Coastal Fishing Boats (17-28 feet) Five Times in a Row."

J.D. Power and Associates 2001-2003, 2005-2006 Boat Competitive Information StudiesSM. 2006 study based on responses from a total of 12,255 owners of 2004 and 2005 model year boats registered between June 1, 2004 and May 31, 2005. Includes fiberglass center console, dual console and walkaround fishing boats from 17 to 28 feet, usually outboard powered.

www.jdpower.com/cc

Vero Marine Center Named One of Nation’s First Certified Marine Dealers

VERO BEACH, FL: It was an honor in itself that Vero Marine Center was selected as one of the first boat dealers in the nation to participate in the National Marine Manufacturers Association’s
(NMMA) Pilot Program for Certification of Boat Dealers. But after months of work, the “icing on the cake” was announced September 27th; Vero Marine Center was certified on the first inspection, becoming one of the nation’s very first dealerships that met all of the requirements. In fact, Vero Marine Center was named number one in the nation for employee satisfaction, which is one of the criteria for certification.

Vero Marine Center was proud to meet all the requirements on the first inspection. Everyone on the Vero Marine Center crew went above and beyond the call of duty to make sure they exceeded the industry’s expectations. NMMA’s Dealer Certification Program is a part of the marine industry’s “Grow Boating” program and is designed to ensure consumers that certified dealers support the “Marine Industry Consumer Bill of Rights” and accordingly have a focus on five areas affecting dealership quality: dealership operations; facility; professional sales and service; strong customer service and employee improvement.

The Five Star Solutions Group, known for their association with the automotive industry, conducted the inspections. Vero Marine Center recognizes that consumer expectations of dealership quality are a significant part of the buying decision and of an owner’s perception of value, so they enthusiastically underwent the certification process.

Vero Marine Center has been serving boaters on the Treasure Coast for almost 50 years. Located at 12 Royal Palm Pointe, Vero Beach, Florida; they are dealers for Grady-White Boats, Scout, Hurricane, and Yamaha Outboards .