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Local Grady-White Dealership Receives Award
FOR IMMEDIATE RELEASE: September 24, 2007
FOR FURTHER INFORMATION CONTACT: Justin Wallace, jwallace@gradywhite.com,
Grady-White Boats, P. O. Box 1527, Greenville, NC 27835; TEL 252-752-2111
Grady-White Boats Recognizes Local Dealership for Model Year 2007 Service
GREENVILLE, NC: Vero Marine Center of Vero Beach, FL has been recognized for customer service by Grady-White Boats for the model year 2007. Brian Cunningham, Bruce MacIntyre, and Boo MacIntyre received the manufacturer's Service Excellence award on behalf of the dealership at the 2007 Grady-White dealer conference held September 16-18 in Greenville, NC. Grady-White CEO Eddie Smith and President Kris Carroll made the presentation.
Grady-White closely measures customer satisfaction index scores as rated in customer surveys. Service Excellence winners must meet at least 9.5 on a 10-point scale, with at least five surveys returned.
"Vero Marine Center knows how to keep customers happy," said Joey Weller, Grady's director of sales and marketing. "This dealer and staff continue to strive to meet and exceed the challenge of greatness presented by our company, and their product knowledge and service excellence contribute to the overall boating experience enjoyed by their customers."
Grady-White Boats builds 22 models of fiberglass sportfishing boats ranging from 18 to 36 feet at its manufacturing plant in Greenville, NC.
Grady-White Customer Satisfaction Excellence Award from NMMA FOR IMMEDIATE RELEASE: July 5, 2007 FOR MORE INFORMATION CONTACT: Justin Wallace, Grady-White Boats P. O. Box 1527 Greenville, NC 27835 E-mail: jwallace@gradywhite.com Telephone 252-752-2111 Fax 252-830-8462 Web: www.gradywhite.com
Grady-White Is “Six for Six” Receiving CSI Award, NMMA’s Top Customer Satisfaction Ranking
CHICAGO, IL: The National Marine Manufacturers Association (NMMA) has again awarded Grady-White Boats the CSI Award, the trade association’s top recognition for customer satisfaction. This award for the 2007 program year is based on results of the association’s sixth study of customer satisfaction among boat and boat engine owners. Grady-White has received the award in its category of fiberglass outboard boats in each study conducted.
The NMMA CSI program provides a tool to measure and improve consumer satisfaction, allowing manufacturers to monitor customers' boating experiences on an ongoing basis. Companies awarded achieved a benchmark score of 90% or better from boat owners who rated “overall satisfaction with boat (or engine).” NMMA employs an independent firm to survey and measure the satisfaction ratings.
Awards will be presented at the Fifth Annual IBEX Industry breakfast to be hosted at the Miami Beach Convention Center. Thom Dammrich, NMMA president, will recognize recipients for their commitment to quality and support of industry efforts to enhance recreational boating.
For more information regarding the CSI program visit www.nmma.org Grady-White Boats builds 22 models of fiberglass sportfishing boats at its headquarters in Greenville, NC.
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FOR IMMEDIATE RELEASE: October 25, 2006 FOR FURTHER INFORMATION CONTACT: Melissa Parks, Sales Department, Grady-White Boats, P. O. Box 1527, Greenville, NC 27835;media@gradywhite.com TEL 252-752-2111
Grady-White Boats Recognizes Vero Marine Center as Admiral's Circle Dealer for Model Year 2006 Success.
GREENVILLE, NC: Vero Marine Center of Vero Beach, FL has been awarded membership in the Grady-White Boats Admiral's Circle for the model year 2006. Bruce MacIntyre, Boo MacIntyre, and Brian Cunningham received the award on behalf of the dealership at the 2006 Grady-White dealer conference held October 22-24 in Greenville, NC. Grady-White CEO Eddie Smith and President Kris Carroll made the presentation.
Admiral's Circle membership is reserved for those top dealerships in the Grady-White network that have achieved at least $2 million in retail sales for the model year, plus customer satisfaction index scores of at least 9.5 on a 10-point scale as rated in at least 10 actual customer surveys. This is the sixth year that Vero Marine Center has earned the honor.
"Vero Marine Center is always moving forward," said Joey Weller, Grady's director of sales and marketing. "These dealers and their staff continue to meet and exceed the challenge of greatness presented by our company, and their product knowledge and service excellence contribute to the overall boating experience enjoyed by their customers."
Grady-White Boats builds 20 models of fiberglass sportfishing boats ranging from 18 to 36 feet at its manufacturing plant in Greenville, NC. J.D. Power and Associates ranks Grady-White "Highest in Customer Satisfaction with Coastal Fishing Boats (17-28 feet) Five Times in a Row."
J.D. Power and Associates 2001-2003, 2005-2006 Boat Competitive Information StudiesSM. 2006 study based on responses from a total of 12,255 owners of 2004 and 2005 model year boats registered between June 1, 2004 and May 31, 2005. Includes fiberglass center console, dual console and walkaround fishing boats from 17 to 28 feet, usually outboard powered. www.jdpower.com/cc
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Press Release: October 10, 2005 Vero Marine Center Named One of Nation’s First Certified Marine Dealers
VERO BEACH, FL: It was an honor in itself that Vero Marine Center was selected as one of the first boat dealers in the nation to participate in the National Marine Manufacturers Association’s (NMMA) Pilot Program for Certification of Boat Dealers. But after months of work, the “icing on the cake” was announced September 27th; Vero Marine Center was certified on the first inspection, becoming one of the nation’s very first dealerships that met all of the requirements. In fact, Vero Marine Center was named number one in the nation for employee satisfaction, which is one of the criteria for certification.
Vero Marine Center was proud to meet all the requirements on the first inspection. Everyone on the Vero Marine Center crew went above and beyond the call of duty to make sure they exceeded the industry’s expectations. NMMA’s Dealer Certification Program is a part of the marine industry’s “Grow Boating” program and is designed to ensure consumers that certified dealers support the “Marine Industry Consumer Bill of Rights” and accordingly have a focus on five areas affecting dealership quality: dealership operations; facility; professional sales and service; strong customer service and employee improvement.
The Five Star Solutions Group, known for their association with the automotive industry, conducted the inspections. Vero Marine Center recognizes that consumer expectations of dealership quality are a significant part of the buying decision and of an owner’s perception of value, so they enthusiastically underwent the certification process.
Vero Marine Center has been serving boaters on the Treasure Coast for almost 50 years. Located at 12 Royal Palm Pointe, Vero Beach, Florida; they are dealers for Grady-White Boats, Scout, Hurricane, and Yamaha Outboards. |